Experience

WISPNEST

Founder & Product Strategist

• Identified a market need and founded WispNest, a cybersecurity compliance platform tailored for small to mid-size tax firms. Successfully bootstrapped the company from concept to launch within six months.

• Conducted in-depth customer research to define product requirements, led the development of a user-friendly platform, and executed a multi-channel marketing strategy, resulting in consistent customer acquisition.

• Selected and implemented an optimal tech stack to build a scalable and secure platform, ensuring seamless user experience and data protection.

• Prioritized user experience by automating processes, designing intuitive interfaces, and streamlining workflows to enhance product adoption and usability.

effectiveBI

Business Intelligence and Analysis Consultant

· Lead consulting engagements, delivering data-driven solutions to clients across diverse industries.

· Leverage expertise in SQL, Python, Excel, PowerBI, and Tableau to transform complex data into actionable insights.

· Design and implement robust analytics frameworks, optimizing data workflows and enhancing business performance.

· Provide comprehensive, data-driven recommendations to improve strategic decision-making and operational efficiency.

· Mentor and guide teams in best practices for data analysis, visualization, and reporting.

Nymbus

Client Care Manager

· Excelled in utilizing data analytics to enhance customer service, resulting in improved client satisfaction and reduced issue resolution times.

· Played a pivotal role in integrating analytics with product development, ensuring data-driven decision-making aligns with client needs and industry trends.

· Fostered collaboration across departments to streamline data flow, improving product and service quality.

Fiserv

Product Manager (DNA Go-to-market strategy)

• Collaborated with the division president to define and execute strategic product roadmaps.

• Led client-facing initiatives, including regular meetings with C-level executives at financial institutions, to gather feedback, address pain points, and communicate product enhancements.

• Spearheaded the development and execution of data-driven go-to-market strategies, leveraging analytics to understand market demands, optimize pricing, and drive product adoption.

Manager, Development Business Support Applications & BI Reporting

(Internal Product Manager)

• Product Managed business intelligence and reporting solutions, leading a team to deliver actionable insights into client services, sales, and project management.

• Established and refined data review and validation processes, ensuring the integrity and accuracy of insights used for strategic decision-making across the business.

• Championed the use of data analytics in identifying trends, forecasting, and enhancing decision-making processes, significantly contributing to operational efficiency and the success of product initiatives.

Manager, Development and Quality Control of PeopleSoft Applications

(Product Owner & Project Lead)

• Owned the product lifecycle for PeopleSoft and Salesforce applications, managing the SDLC from inception to deployment, ensuring timely delivery and maintenance of high-quality software

• Led strategic migrations from PeopleSoft ERP to SAP and PeopleSoft CRM to ServiceNow, improving data accuracy, process efficiency, and case workflow.

• Gathered and prioritized product requirements through continuous collaboration with users and leadership, prioritize requirements, and deliver developments that improved business efficiency and application utility.

Education

Bachelor of Science, Economics

Ibague (Tol), Colombia 2001

Management, Marketing and Accounting Emphasis

Master of Business Administration (MBA)

Corporate Finance Emphasis

St. Louis, Missouri 2015

Master of Science in Information Systems (MSIS)

Data Analytics Concentration

Fort Lauderdale, Florida 2021